Our Sector

The health and fitness industry in the UK is booming. 1 in every 7 people in the UK is a member of a gym, and health club membership continues to grow. Wearable technology is making people more aware of their general activity levels, and our interest in healthy eating shows no sign of slowing.

In a crowded and noisy sector, Dawn Breakers is a unique concept that stands out from the crowd.

And ours is one area of business where internet providers can’t take a share of the market. It would be very difficult to hold ‘virtual’ boot camps. It’s also a business that is difficult to expand from a central base, so it’s ideally suited to a franchised network.

What Makes Us Different

The health and fitness industry is addicted to fads and short term solutions that promise the world but fail to deliver. Every month sees a new diet or fitness craze hit the headlines. There is a huge gap in the market for a solution that really works. We fill that gap.

Something we often hear is: “I’ve tried everything to lose weight/get in shape, and nothing works.” In reality, pretty much all of it works if it’s applied as instructed. The trick is in making it sustainable. Running a marathon every day will certainly keep your weight in check, but could most people do it? The same goes for giving up carbs or eating like a caveman.

The Dawn Breakers programme is accessible, realistic and enjoyable for just about everyone. That’s the magic formula.