Why is there demand for what we offer?
The likes of Les Mills, Bootcamp UK and Radical Fitness have shown that there is high demand for fitness classes in the UK. However, HIIT-based programmes like these are typically designed as drop-in classes, not the distinctive 6 week, structured course that Dawn Breakers offers.
Dawn Breakers classes are always run indoors and you don’t have to take time away from your life to do it. It can just be part of the daily routine. There’s also the benefit of more focus and better results that comes from not drifting in and out of a gym or attending the odd bootcamp when the weather’s nice…
And very few competitors offer nutrition advice – which is so critical to successful fat reduction and athletic improvement – alongside their fitness program.